Following the surprising success of ABC TVs Paper Giants: The Birth of Cleo, Ita Buttrose is definitely the current topic of many water cooler conversations. As an Australian woman who wasn't familiar with Ita's early work in journalism, I was certainly inspired by her trailblazing spunk and it seems I wasn't the only one. Since the TV show aired I have sold numerous copies of her autobiography A Passionate Life which was published in 1998 by Viking Books. Interestingly, some of these copies of Ita's book have been sitting on my book store shelf for years barely catching anyone's notice. This is what I love about the second hand book selling industry and it's appropriate here that I use a Heidi Klum fashion quote - "one minute you're in and the next you're out." Ita is definitely in!!